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French ‘yellow pages’ posts gay Internet ad before the regional elections

12 March 2010

Less than one week before the regional elections, the French telephone directory 118 000 (think '411' from landline phones in America) released a new Internet advertisement , and the message couldn't be any clearer! See the 6-part ad below.

It plays on the possibility of the Socialists dominating in all 26 regions of the upcoming elections, denoted by three maps of France with each map showing a higher percentage of its surface in the color pink, until the last map and all subsequent images are 100% pink. The ad uses the Socialist emblem as a play on words with a gay thematic. In French, 'la vie en rose' (see 5th slide of the ad) means the good life, or literally 'life in pink', but the term also means 'coming-out' and being yourself for French gays.

The official color of the Socialist party is red, but since the word for the flower 'rose' (same word in English) is the same for the color 'pink', it is a lighthearted way of saying France is becoming 'gayer' also. Clever!



Translation: Call 118 000, the multi-colored information hotline



Translation: Will France 'come-out' during the regional elections?

Translation: Will France 'come-out' during the regional elections?



Translation: Will France 'come-out' during the regional elections?



Translation: Wanna see the sunshine?



Translation: Call 118 000, and get the phone number of the Socialist Party in your town

As you see above, the ad is strikingly gay and pro-Socialist. It will be interesting to see if the telephone service is planning any other ads with this concept, for any other political parties or other themes in society, or if it is just voicing its opinion this one time...

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Political group UrbanPorn “re-brands” Joan of Arc in France (Lille)

5 March 2010

"As individual feminists, transsexuals, gays, lesbians we, UrbanPorn claims responsiblity for the actions that took place February 22, 2010, Joan of Arc Square in Lille": this is the first phrase from the press prelease transmitted by UrbanPorn, a group based in Lille, France.

Two weeks ago, the equestrian statue of Joan of Arc in Lille was covered with flashy pink tissue, and slogans like "Godes save the Queers" (Editor's Note: "gode" means "dildo" in French). A small controversy which caught the attention of several different local LGBT associations, trying to figure out which group papered the statue, and why.

Find below the press release of this "informal grouping bringing together activists, musicians, photo journalists and performers from the danse and theatre world ", as it defines itself:

"It was important to us to explain the motives behind our actions. Far from seeking to be insulting, profane, or degrading, our act was political – to promote a distancing from the conservative approach of categorizing queers, racialized with nationalistic undertones around the "national identity" debate currently raging in France." (Editor's Note: Joan of Arc, a French national hero, is often evoked by homophobic French far right political party The National Front as a patriotic symbol. Most well-known French politicains since the 14th-15th Century 100 years War have evoked her name.  Though she is cannonized as a Catholic saint, she is also brought up as a figure in gender identity debates).

"Adding to the debate with symbolism affords us the opportunity to affirm our identity in a cultural and political context marred with transphobia, homophobia, and sexism. We have thus proposed a take on Joan of Arc as an alternative to the preconceived notion… Butch? Asexual? Gay? Transsexual? Lesbian? Who knows?!!!"

Who determines our identities?

"Who determines our identities? Who decides what we must become? And who better than ourselves to shape these matters? We proffer that sexual, gender, class, and racial identities are but social, political, and cultural constructs – they were not created by nature. We don't identify with those that are vehiculed and advanced by media images and hegemonic heteronormative discours, as we are not all the same. The artificial categorization of individuals only serves to create a static, dualistic, exclusionary system. In reality, identities are more amorphouse and complex!"

Our sexualities are political

"Our identities are more than national! We reject the nationalist assimilation that the current political climate seeks to impose on us. We don't want an obligatory heterosexuality. We who are transsexual, gay, lesbian tout our differences. Let us cease reducing ourselves to mere sex acts, which should only be discussed in private anyway."

"In closing, we thank Joan of Arc for inspiring us to lead this act today in a public square."

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