NoSite agency explains itself on the buzz around Orangina’s gay ad
25 June 2010
Yesterday, June 24th, in our article analyzing the video buzz around Orangina’s publicity featuring a gay puma, we wondered whether NoSite, the agency in charge of setting up the buzz, was not relying on homophobic reactions in order
to reach its objective – according to our sources, neither the brand nor the publicity agency, Fred & Farid, creators of the commercial’s concept, were aware of its so-called “shocking” or “polemical” character, preventing it from being aired on television. (more...)
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